14 weeks group project | Berlin | 2019 FALL
researcH | START UP | VISUAL branding | Concept
A lifestyle brand that changes the way people perceive aging in the future 10 years. We were able to produce two branded platforms and three products that live within the brand identity we created.
Inspired by the standing historical site among busy office buildings, we decide to design for the living of future older.
How can we change people’s mindset toward the aging process?
The aging process should be meaningful and should be celebrated.
Among all the concepts, we decide to pick three concepts to enhance Zuper’s physical body; one concept to keep in touch with society actively; and one concept to contribute Zuper’s unique value while receiving side income.
Ideations + Form Development
Products’ forms need to remain in the same style.
Explore products in various forms, categories.
