FreshLock

FreshLock is a complete sustainable system solution for Newwell Brand's food vacuum brand, FoodSaver, which consists of 4 products.

The project is sponsored by Newell Brands, and was completed during a 14-week time frame.

The project was a group project with Lincone, Homin and Devanshi. My responsibilities were: industrial design, branding strategy, and visual brand design.

Through disassembling and analyzing the current Foodsaver VS1100, we found out that this product’s lifecycle is linear:

• Huge portion of the disposable bag is wasted

• Not compatible with existing packages

• Most circuit board ended in improper landfill

FreshLock is a food preservation system designed for solo livers and young couples. Set includes: 1 hand held vacuum, 10 multi-use clip, 10 reusable silicone bag and 1 fridge organizer.

The sustainable strategy is to open up using scenarios through compatible sealing method; systematic food preservation set; and enhance the social impression through the younger brand image.

Hand Held Vacuum Machine

Lead by “form follow function”, each component of this hand held vacuum machine tell the story of their function through shape and material.

Accessories

• The intentional designed curved bottom is meant for easy cleaning.
  

• The organizer can be clipped onto the fridge clapboard and store up to 32 clips.

Less Plastic Kinds

FreshLock set minimizes the plastic kinds and utilize plant based compost as main material.

Our mission start with the goal of minimizing the environmental impact brought by such family use food vacuum product.

We found out Young Millennials and Gen-Z’s had start to shift to a short-term food consuming habit, which driven by smaller family size and on-demand delivery.

Can we design an entry level vacuum sealer system for the short-term consuming behaviour?

Generate ideas including:

• More using scenarios

• Clear operation indication

• Reusable

• Compatible

• Smart food organizing

• Changing materials

How the new design is better than current product? It approved by the Okala score.