This is a collection of select moments from my design process—ranging from interface mockups and user flows to visual identities and brand explorations.
Weather App UI Design
A 3-day UI/UX design sprint focused on enhancing clarity and speed of visual communication.
Competitive Analysis
Design Goal
How might we offer an Effortless Habitual Experience for user?
Frosted Glass Style UI Design
Design Screens
Task 1 - Check weather in the next few hours
Task 2 - Check the weather in another city before travel
Task 3 - Check air quality and wind speed before go outdoor
FreshLock Branding
A logo and branding system designed for a food preservation brand targeting 30+ consumers who value sustainability and fresh eating.
Moodboard Options
1 - Compare to the traditional shades, lime green hue is brighter and fresher. Combine with light grey, the ton gives a harmless, fresh, bright and quiet feeling.
2 - Blending green into a brighter and bolder orange ton gives a stronger feeling go energy, young and optimism.
3 - Multiple shades of green combine with brownish color. It provides a feeling of natural, calm, slow and high quality of the life style.
Final Choice
Design for the younger generation, we blend the freshness from moodboard 1 and the brightness from moodboard 2.
The hint of yellow in the shades of green adds a fun, youthful spin.
The bright orange and raspberry red can be used as ornament on branding and serve to category food.
Logo Development
Geometric sans-serif typeface Montserrat has a nice large x-height, which gives it a lot more character and youthful feeling on top of the fluid readability. The semibold uppercase adds confidence to the brand name. The four water-drop-shape in a circle represent the four products in the system. The looks of the orange section or the splash of juice remind the luscious sourness and freshness.
Branding on Product
